It’s tough to find a marketing method that works so well, it’s been around for hundreds of years.

The way we get information changes every second in today’s culture. Yet there’s one piece of advertising treasure that remains a consistent part of the business landscape.

The yard sign is the ancient shark of marketing tactics. Signs have been generating leads for business owners way before radio, internet, and television ads. Tested by time, they create an easy, affordable avenue for marketing your company.

You may be wondering, “Do yard signs work in my industry?” At Future Print we’ve seen countless business owners successfully target new customers with yard signs. However, not every yard sign on the street will be effective.

Here are a few pointers for getting the most out of your yard sign campaign:

Save Time By Skipping the Handwritten Signs

We all want to connect with customers on a personal level. While handwritten letters give us the fuzzies, creating a handwritten yard sign will just give you pain.

Once you’ve proudly driven your stake into the ground, wind and rain will start to take a toll on your marker handy work. The word permanent doesn’t stand a chance against Mother Nature. Sooner or later your sign will be faded and hard to read.

A better investment is a set of professionally printed signs that can withstand the elements.

Be Generous with Space and Greedy with Colors

We’ve seen some signs on the road that look straight out of the 70’s.

Save the psychedelic funk for Saturday nights at the disco – the best yard signs show design simplicity and plenty of white space. Consult the graphic designer at your print shop and limit your sign to 3 colors (often 2 is the preference.)

Don’t Overthink Your Message

If Stephen King won’t return your call for writing advice, there’s still hope for your yard sign.
No one is expecting a clever, exciting, hilarious, or emotionally captivating statement on your yard sign. This isn’t television, after all.

Your message only has one purpose at this point in the marketing cycle: get the customer to call, visit your website, text, or perform some other call of action.

Since you only have a few seconds to engage a prospect as they whiz through an intersection or sit trapped at a light, keep your message clear and brief. You’ll have plenty of opportunity to gush about your enterprise once you’ve got a fish on the line.

Overall a yard sign is a great tool that works as hard as you do. From sun up to sun-down, signs diligently advertise your services and brand. Spring is on our heels and as you see signs popping up everywhere, don’t miss out on this valuable opportunity to make your phone ring.

A professionally printed sign speaks volumes about your company. When it’s time to roll out the sign advertisements let Future Printing handle your needs.

We love to hear yard sign success stories! Submit yours to sales@futureprint.ca